and stores it to be sold on to whoever needs it later, whereas CCU reuses the collected CO. 2. almost immediately.

It leads to testing of the value parameters each of these elements is being measured against.It is rigorous, logical and data-driven.. Design to Value may lead to a solution that is very different to the one initially conceived, but it will be a solution that is fully thought through, appropriate and complete.

A built asset that delivers value across the piece.This leads to wide-ranging benefits: cost-savings, increases in speed, quality and safety, and the creation of more sustainable buildings with projects delivering greater social value.. Digital design: using construction technology to iterate and refine.Our approach at Bryden Wood is rooted in a Design to Value methodology.

We dismantle a process rigorously until we reduce it to its smallest components.Then we call on a breadth and depth of expertise to optimise every component, so that when we combine them in the complete solution, the whole will operate to the maximum efficiency of all of its parts.. We use construction technology to create a digital model of every component, containing as much value data as we can source, ranging from energy consumption to physical space requirements to expected lifespan to cost.

In the digital design environment, we experiment with a huge number of permutations of components, introducing variables, then measuring, iterating and refining, over and again..

Adopting this Design to Value approach, enables us to see how small changes in one component can have a dramatic consequence at a later stage.It’s great to see how they have attempted to do things we wouldn’t have thought of.’.

THE BRYDEN WOOD PERSPECTIVE: PAUL O'NEILL.When embarking on the project to reimagine and develop the building into Great Western Studios, we knew ‘the constraints of the build would be its making,’ says Bryden Wood Board Director, Architecture,.

The aim was to create a great building that would respond to its context/environment and that is certainly what Bryden Wood have achieved.The initial challenges posed by the building’s proximity to the Westway and Grand Union canal, as well as the limited site space for construction, have birthed a space of both aesthetic and functional dynamic, equally capable of fulfilling its practical goal of providing creative office spaces to West London creative businesses..